BITECLUB: Daily Drink
BiteClub is a social network for the restaurant and bar industry. It wanted to enlarge its dedicated audience of foodies, bartenders, waiters, and chefs. We came up with Daily Drink, a BuzzEngine that pushes new cocktail recipies to the profiles of users on MySpace and Facebook.
Within two weeks, Daily Drink had over five thousand installed users. The right kind of users: bartenders, nightclub owners, and cocktail enthusiasts with demographics BiteClub needs.
These users are rating the recipes on a scale of 1-to-10, chatting (and arguing) about the relative merits (and potency) of the cocktails, sending them to friends, and posting them to blogs and walls. And each drink displays the BiteClub logo and links back to BiteClub.com.
The BuzzEngine allows a niche social network to find users on the world's largest social networks. What can it do for you?
See Daily Drink on MySpace | Facebook
SASSY JEANS: Sassy Models
Sassy is a clothing designer and retailer with several boutiques and a succesful online store.
Sassy's BuzzEngine powers a model costest. Aspiring models submit their photos, users of the application rate them on a scale of 1-to-10, and the winners become "Sassy Girls," and get free modeling shoots and gifts certificates for Sassy clothing.
In return, Sassy gets exposure, inexpensive modeling, and discovers new talent. Sassy Models runs on six different social networks around the world, has been installed by over 15,000 users, and has received hundreds of submissions from aspiring models.
The BuzzEngine's built-in photo-rating system allows a retailer to use social networks to find top modeling talent. What can it do for you?
See Sassy Models on MySpace | Facebook | Friendster | hi5